Blog
PrivacyConnect

Join us at PrivacyConnect Rome!

We will attend PrivacyConnect Rome, the upcoming online event organized by our partner OneTrust, on 22 November 2021. 

This italian event features interactive sessions discussing the critical industry issues to fine-tune the practices and practical approaches on topics like evolving 

Privacy, Cookie, Consent and  many more. 

How can we make digital marketing professionals’ lives easier?

The world is becoming more conscious about protecting privacy. So, obtaining the consent of an individual has become critical for all organizations handling consumer data. 

In addition, GDPR empowered the right to privacy by implementing several strict guidelines on businesses. These guidelines mandated the organization to obtain the user’s permission before using the cookies or other tracking technologies. This permission or consent is required to be well-informed, particular, and explicit evidence of the user’s will. 

Indeed these laws are meant to protect the privacy of users. At the same time, it should not mean that businesses have to lose insights on performances on their digital channels (i.e. websites) due to the stringent GDPR framework. 

Andrea Antenucci, our leading expert in Governance, Risk Management & Compliance, will shed light on how we can help the organizations find the middle ground by providing cookie consent solutions that meet digital marketing professionals’ goals, while being compliant with the GDPR framework.

Our extensive experience defining consent and preference management empowers businesses to develop unique cookie approaches based on several critical factors. 

Join this session to learn about our experiences to obtain a new perspective from an interactive panel experience in information security, audit, and operational risks. 

Agenda (CET)

10:00 am | Welcome and Introduction

10:05 am | Cookies and Compliant Data Strategies

10:50 am | Closing and Q&A

This session will be held in italian.

Register here

If you are interested in a dedicated webinar in english, write marketing@sysconsgroup.com